Orange County Community Resources’ (OCCR) Annual Report highlighted their commitment to serving Orange County communities through impactful programs and financial transparency. This 32-page report was expertly crafted to communicate their mission, achievements, and dedication to connecting people with essential resources.
We The Creative (WTC) designed an engaging and modern layout that balanced clarity with creativity. By incorporating interactive features like resource links, a custom Google map, and a QR code, the report was both accessible and highly engaging for readers.
Collaborating with OCCR, WTC brought their story to life, featuring messages from leadership, organizational charts, financial data, and overviews of their five key programs. The report emphasized OCCR’s resilience, adaptability, and ongoing innovation during challenging times.
Delivered in digital and print-ready formats, the report was also hosted as an Issuu flipbook for easy online access. Through this professional presentation, OCCR reinforced their role as trusted community partners and outlined their vision for a bright future.
We The Creative (WTC) is pleased to work with Cosumnes Community Services District (CCSD) to create a modern, user-friendly website for the CORE Recreation Center. This project followed a multi-phase approach, with Phase 1 focusing on building a splash page that highlighted construction updates, fitness programs, and encouraged community sign-ups ahead of the center’s grand opening.
Our goal was to build an intuitive, mobile-responsive website that aligned with CCSD’s mission to promote fitness and community engagement. By collaborating closely with CCSD to integrate authentic content, including photos and videos, we ensured the website reflected the vibrant, inclusive atmosphere of the CORE Recreation Center.
The website, built on WordPress and hosted on AWS, featured seamless design, easy updates, and SEO optimization to maximize its reach. Our team provided training and ongoing support to ensure CCSD could make updates with ease.
As we progressed, WTC remained committed to delivering a high-quality, engaging website experience that would inspire and connect the Cosumnes community.
We The Creative (WTC) successfully delivered a comprehensive, bilingual annual report for the Transportation Agency for Monterey County (TAMC), showcasing the agency’s milestones and achievements.
The report, designed in both English and Spanish, featured a clean and engaging layout, making it accessible to a wide audience across Monterey County. By maintaining consistency in design while adapting the copy for each language, we ensured a seamless presentation in both versions.
The report was carefully crafted following TAMC’s “RUN/JOG/WALK” philosophy to encourage readership and engagement. WTC provided suggestions for images, pie charts, and infographics, creating a visual narrative that helped bring TAMC’s stories to life. Infusing bold colors, infographics, and impactful photos, we elevated the presentation of critical information, making it both informative and aesthetically pleasing.
Through this project, WTC demonstrated its commitment to creativity, precision, and delivering beyond expectations. Our efforts in design and production helped highlight TAMC’s impact and ongoing contributions to community development, transparency, and accountability.
The annual report reflected the theme of progress, growth, and building strong connections within Monterey County. Our design approach and attention to detail played a crucial role in making this report a powerful communication tool for TAMC’s stakeholders.
At We The Creative (WTC), we recently completed the 2023 Popular Annual Fincial Report for the City of Powell (COP), showcasing our expertise in creating impactful and engaging communication tools. Our team crafted a comprehensive report, including a cohesive theme concept, cover design, and internal page layouts. We focused on turning complex financial data into a visually appealing and easily understandable format that resonated with COP’s finance team.
Our work on the report highlighted COP’s key financial figures, budget summaries, major initiatives, and community impact in a way that was not only informative but also visually compelling. We ensured that every element of the PAFR—from the welcome message to the financial overviews—was meticulously designed to enhance clarity and engagement.
Through our collaborative approach and attention to detail, we helped COP effectively communicate their accomplishments and strategic direction. The final report not only met the city’s needs but also demonstrated our ability to deliver high-quality, impactful reports that set a new standard for transparency and community engagement.
At WTC, we pride ourselves on our ability to turn data into powerful visual stories. Our work with COP is just one example of how we create value for our clients, delivering results that make a lasting impression and effectively communicate their message.
Building on our successful partnerships with cities across the region, We The Creative (WTC) is excited to announce a new partnership with the City of Tustin (COT) to create a dynamic Popular Annual Financial Report (PAFR). Featuring Tustin’s community and achievements with a cohesive theme, striking cover, engaging layouts, and eye-catching infographics.
The project began on February 7, 2024, and was completed by March 31, 2024. WTC handled the design and layout, while COT provided photos and copywriting to ensure the report reflected the city’s unique character.
Tustin, located in the heart of Orange County, was a full-service city known for its vibrant community. With over 79,000 residents, Tustin offered a range of services, from police to park maintenance, and continued to grow and develop.
In the fiscal year 2023, Tustin completed several major capital improvement projects, including park renovations and roadway maintenance. The city’s ambitious plans for 2023-2024 included further improvements to public facilities, parks, and transportation infrastructure.
WTC was committed to delivering a report that was informative, visually engaging, and easy to digest. Our design was modern, playful, and professional, capturing the spirit of Tustin in a powerful and artistic way.
CLIENT
City of Los Angeles, Department of General Services, Financial Division
YEAR
2023
ROLE
Art Direction / Design
We The Creative (WTC) is thrilled to announce that we have partnered with the City of Los Angeles Department of General Services (GSD) for the design of their 2022/23 Annual Report. This collaboration highlighted GSD’s vital role in maintaining the city’s operations and showcased the dedication of its hardworking employees.
WTC managed the development of a 24-page Annual Report that was both dynamic and engaging. Our design emphasized simplicity and professionalism while capturing the playful and innovative spirit of GSD. The final product was available in both print and digital formats, celebrating GSD’s accomplishments and technological advancements.
The report focused on GSD’s commitment to reliable support services, including the procurement and maintenance of essential materials and property. It also highlighted GSD’s innovative projects, such as digital printing, EV chargers, solar initiatives, and sustainability efforts. By showcasing these advancements, the report reflected GSD’s dedication to progress and humanism.
“We aimed to create a report that not only celebrated GSD’s achievements but also conveyed their ongoing commitment to the city,” said Joven Orozco, President at WTC. “Our goal was to produce a professional yet approachable document that honored the Department’s contributions and future plans.”
We The Creative (WTC) collaborated with Stanislaus Council of Governments (StanCOG) on a comprehensive marketing retainer project designed to enhance their outreach and branding efforts. Our systematic approach involved both immediate branding evolution and ongoing marketing activities to strengthen StanCOG's presence.
We managed StanCOG's online presence, including creating tailored content for Instagram and Facebook, scheduling posts, and providing monthly analytics. Additionally, we initiated a strategic social media plan, recommending boosted posts and ad campaigns to expand reach. Moreover, we designed a comprehensive brochure highlighting various transportation modes and incorporated custom illustrations to enhance the visual appeal and engage the audience.
CLIENT
Bay Area Air Quality Management District
YEAR
2021
ROLE
Art Direction / Design
WEBSITE
Annual Report
We The Creative (WTC), known for their expertise in annual report design, recently collaborated with San Jose Clean Energy (SJCE) to create their 2023 Impact Report. This forward-thinking and customer-focused report captured SJCE’s dedication to renewable energy, community care, and equity, while highlighting their leadership and accomplishments over the past year.
The 24-page report featured bold, modern designs, with key themes of optimism for the future, diversity in innovation, and SJCE’s commitment to delivering reliable, responsible, and renewable energy. WTC incorporated eye-catching infographics and a powerful narrative, making the report both informative and visually compelling.
Designed to be welcoming and approachable, the report reflected SJCE’s passion and visionary outlook, offering the community a fun yet strong representation of their achievements. Final deliverables included a PDF version, a printable booklet, and additional customer-focused materials such as a folder and customer card. The project was successfully completed by April 2024.
“San Jose Clean Energy’s story is one of innovation, trustworthiness, and empowerment,” said Joven Orozco, President of We The Creative. “We’re proud to have brought their epic story to life in a way that was both fun and informative for the community they serve.”
CLIENT
One Sansome Street
YEAR
2023
ROLE
Branding/ Art Direction / Design / Web Design / Print Design
Project Overview:
The Holbrook House Brand is set to redefine dining and celebration experiences in the heart of San Francisco's financial district. Offering traditional FiDi breakfasts and lunches, it aims to be a vibrant destination for business meetings and celebrations, with a unique private club ambiance minus the membership fee.
Solution:
Our solution for The Holbrook House involves crafting a distinctive brand identity that captures its style, action, and culinary excellence. We will design an eye-catching logo and develop essential marketing materials, including business cards, factsheets, and menus. Further, we'll create brand applications for various items and establish an inviting website to showcase its offerings.
Outcome:
Through these branding and marketing efforts, our objective is to establish The Holbrook House Brand as the preferred choice for residents and businesses in the financial district. By creating a strong brand presence and delivering an exceptional dining and celebration experience, The Holbrook House will become a thriving hub of activity and enjoyment, enhancing its reputation and patronage.
We The Creative (WTC) partnered with the City of Oxnard (COO) to enhance and modernize the design of the 2023 Consumer Confidence Report for the community. This report aimed to inform residents, businesses, and stakeholders about Oxnard’s water quality, safety, and conservation efforts. Delivered in both English and Spanish for broader accessibility, the report is crafted to provide a clear, engaging reading experience.
WTC’s design team applied the “Run/Jog/Walk” approach, structuring the report to cater to various reading preferences and helping readers easily locate information. We also integrated sections like water source details, quality results, and investment updates in sustainable water infrastructure, ensuring that the report addressed key areas of interest to the public.
To complement the report, WTC created a one-color, double-sided postcard, designed to serve as a quick summary of the report’s most crucial points. This postcard was intended to engage Oxnard’s diverse population and bring attention to the full report.
We provided all artwork in printable format, meeting COO’s vendor requirements for high-quality, accessible materials. In addition to the city’s own resources, our team sourced relevant images to align with the theme of clean, reliable water for Oxnard.
CLIENT
United Nations Development Programme (UNDP)
YEAR
2021
ROLE
Art Direction / Web Design / UI Design
WEBSITE
2020 Annual Report
The United Nations Development Programme (UNDP) awarded We The Creative to oversee the discovery, design, development and delivery of its 2020 annual report microsite and supporting assets.
The 2020 annual report highlights crucial achievements of UNDP’s Global Programme in five vulnerable regions: Africa, Arab States, Asia-Pacific, Europe and Central Asia, Latin America and the Caribbean. The report also highlights the pandemic’s bright side, in that it encouraged the rapid spread of innovations and online access that had previously faced decades of resistance.
“We The Creative is proud of our contributions to the UNDP’s annual report and microsite,” said Joven Orozco, creative director behind the project.“Our team is happy that our work can support these valuable initiatives and help spread the word about a vital global resource.”
CLIENT
Triangle Center, LLC
YEAR
2019
ROLE
Branding / Art Direction / Social
As the vibrant heart of Costa Mesa, Triangle Square has embarked on an exciting journey of transformation, and it's not just a change in appearance; it's a reflection of our commitment to our community. After surveying over 500 community members, we are thrilled to unveil a rebrand that captures the essence of what makes Triangle Square truly special.
At Triangle Square, we're not just a shopping and entertainment center; we're a destination where memories are made, and experiences are cherished. Our rebrand celebrates the unique blend of entertainment and dining that defines our property. You'll notice the distinctive "Play" and "Stop" shapes in our logo, symbolic of the joy and relaxation that await you here.
What sets our dynamic logo apart is its constant evolution, mirroring the ever-changing experiences you'll encounter at Triangle Square. Just as life is a dynamic journey, so are the moments you'll create within our vibrant spaces. Whether you're enjoying a delicious meal, catching a movie, or exploring our diverse offerings, each visit promises something new and exciting.
At Triangle Square, we're not just a place to shop or dine; we're your canvas for unforgettable moments. Join us as we embrace a fresh identity that reflects the lively spirit of our community and the endless possibilities that await you. Welcome to the new Triangle Square, where every visit is an invitation to 'Play' and an opportunity to 'Stop' and savor the magic of the moment."
This statement highlights the community's involvement in the rebranding process, the celebration of entertainment and dining, and the dynamic nature of the new logo, emphasizing the ever-changing experiences at Triangle Square.
CLIENT
Orange County Transportation Authority
YEAR
2019
ROLE
Art Direction / Design / Illustration
The Orange County Transit Authority (OCTA) partnered with We The Creative (WTC) to develop a colorful yet educational campaign to celebrate Bike Month. The project had two objectives: to educate cyclists and motorists on the safety of biking and to promote the idea of biking as a viable commute option in the city.
WTC created a fun and eye-catching campaign using bright, colorful illustrations of anthropomorphic animals in various bike related rideshare scenarios. We also incorporated clever puns into the playful educational graphics.
The campaign included posters, bus wraps, postcards, social ads, website graphics, emails, and digital banners. In addition to this, we also created graphics for the OCTA Bike Rally which were used on postcards and custom t-shirts handed out to Bike Rally participants.
CLIENT
John Wayne Airport
YEAR
2019
ROLE
Art Direction / Web Design / UI Design / Print
WEBSITE
2018 Annual Report
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What separates a good travel experience from a great one? A superior guest experience. In 2018, for the second year in a row, J.D. Power ranked John Wayne Airport as the highest rated airport in customer satisfaction, and a new report designed by the We The Creative team helps reflect this and other noteworthy achievements of the last year.
The theme of JWA’s 2018 annual report was “You ask. We deliver.” which focused on five categories that spoke to how JWA listens to and delivers upon the needs of their guests:
· Superior Guest Experience – Creating “stand-out” service from arrival to departure.
· A Good Neighbor – Working to be a valuable member of the local community.
· Comfort & Convenience – Numerous amenities that make travel simple, efficient and pleasant.
· Safety & Security – Emergency planning and upgrades that contribute to passengers’ peace of mind.
· Financially Sound – What steps JWA has taken to remain fiscally responsible and mindful of their budget.
Focused on an engaging user experience, readers make their way through the report encountering various layouts and animated transitions that mirror the smooth and pleasant experience passengers can expect to find at JWA.
Each section is set up with a statement or quote, supported by call-outs of the most notable milestones through the use of icons, graphics, and photography. This approach helped put JWA’s accomplishments at the forefront of the report with the bold and optimistic experience characterized by the design.
The interactive report was developed with a responsive design, optimized for viewing across both desktop and mobile platforms. In addition to the report itself, WTC developed supporting marketing materials, including a video introduction, email template, social media collateral, and postcard announcements.
CLIENT
City of Los Angeles Department of General Services
YEAR
2022
ROLE
Art Direction / Design
We The Creative (WTC) has partnered with The City of Los Angeles (CLA) on the delivery of their 2021/2023 Department of General Services Annual Report. CLA takes pride in providing City leadership in managing facilities, equipment, supplies, maintenance, and other support services to elected officials in a safe, reliable, and efficient manner.
The efforts between CLA and WTC showcases the power of combining graphic design excellence with a collaborative approach. The Annual Report stands as a testament to the shared commitment to innovation, creativity, and capturing the essence of CLA's exceptional work in service of the city.
CLIENT
Metropolitan Government of Nashville and Davidson County (NASH)
YEAR
2022
ROLE
Art Direction / Design
We The Creative has partnered with Metropolitan Nashville/Davidson County to unveil a groundbreaking initiative. Introducing the city's inaugural Popular Annual Financial Report (PAFR) for the fiscal year 2022 (July 1, 2021, through June 30, 2022), We The Creative has transformed the traditional government report into a visually captivating and easily understandable document.
The 20-page PAFR, expertly crafted by We The Creative's designers, presents complex financial information in a user-friendly format. By utilizing clean lines, vibrant colors, and a dynamic design, the report ensures that Nashvillians can easily comprehend where their property taxes are allocated and how government spending directly benefits them.
View the full report here.
CLIENT
Bay Area Air Quality Management District
YEAR
2022
ROLE
Art Direction / Design / Web Design / Print Design
Presenting the annual report titled "New Challenges. A New Path Forward." This captivating publication showcases a thoughtfully designed concept that reflects our organization's transformative journey. The report features an engaging blend of bright color accents juxtaposed with black and white typography and imagery, creating a visually dynamic experience. The addition of organic hand-drawn type overlays adds a touch of custom aesthetics, evoking a sense of grassroots authenticity. Whether exploring the interactive digital version or delving into the printed edition, readers are invited to embark on a compelling journey that highlights our commitment to embracing new challenges and forging a path toward a brighter future. Variations were available in Mandarin, Tagalog, Español, Tiếng Việt.
CLIENT
John Wayne Airport
YEAR
2020
ROLE
Art Direction / Web Design / UI Design / Print
WEBSITE
2020 Annual Report
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John Wayne Airport partnered with We The Creative on an inspiring design for its 2020 annual report, "Sunnier Skies Ahead." This report details JWA's proactive response to COVID-19's effects on the airline industry. Throughout the interactive report, the design used bright, cheerful colors and movement to convey the message of positivity and the overarching theme of better days ahead.
CLIENT
Bay Area Air Quality Management District
YEAR
2020
ROLE
Art Direction / Design
WEBSITE
Annual Report
With the theme, "Adapting To Change", The Bay Area Air Quality Management District (BAAQMD) partnered with We The Creative to develop a contemporary 2020 print and digital annual report .
The objective of every annual report is to outdo previous reports by creating something fresh and in tune with the current environment. WTC and BAAQMD executed this by providing the readers an imaginative, horizontal scroll experience where a single line animates throughout each webpage connecting all efforts of 2020.
Despite the challenges brought by the COVID-19 pandemic and the massive wildfires, WTC ensured to reflect BAAQMD's innovative initiatives and themes to inspire people to adopt a more environmentally oriented mindset.
CLIENT
City of Long Beach: Development Services Department
YEAR
2018
ROLE
Art Direction / Design / Print / UI Design
With a rich history and ever-growing community, the City of Long Beach features the best of modern and historical structures in California. We The Creative (WTC) was sought after by the City of Long Beach Development Services department to prepare the 2018 Year in Review Cultural Heritage, Downtown Plan Update, and Planning Commission reports.
The theme for the report was "A Bright Future", depicting CLB’s vision for their future, as a "remarkable transformation of the city". A bright, neon pastel color palette along with light and airy layouts, and boldly colorized covers all came together to create an alluring, inspirational report.
The reports incorporated WTC’s philosophy of run, jog, walk. Utilizing information graphics, pull quotes, and factoids create a hierarchy of information for a better experience for all types of readers.
“We The Creative has once again impressed with a bold, forward-looking design concept that pushes the envelope for our annual reports,” said Chelsey Finegan. “These reports artfully illustrate the efforts of our department, and commissions and take readers on a visual journey of Building a Better Long Beach – a journey that is progress."
CLIENT
City of Long Beach
YEAR
2019
ROLE
Art Direction / Web Design / UI Design
WEBSITE
Year in Review Report
Long Beach Development Services hired We The Creative to develop and design three annual reports summarizing the city’s 2019 accomplishments.
The three reports share the cohesive theme of "Coming Together". This was represented by various graphic elements and colors combined to reflect the diverse development projects and communities of Long Beach.
CLIENT
CLB Environmental Services Bureau
YEAR
2018
ROLE
Art Direction / Design / Strategy / Print
The City of Long Beach Environmental Services Bureau sought to further support the upcoming EPS ordinance, reinforce its importance, and improve awareness for CLB residents. The goal was to engage the public to bring and use their own reusable items–including coffee mugs, straws, to-go containers, and grocery bags/produce bags–as people are out and about in Long Beach.
The design direction for the campaign was inspired by iconic "Call to arms" posters, like Rosie the Riveter, reinforcing the "We can do it" message. This concept was communicated by showing different forearms holding up a variety of reusable containers alongside the tagline "I Choose to Reuse"–personifying empowered and passionate residents making the choice to make the change. The bright primary color palette and varying pattern backgrounds were eye-catching and representative of Long Beach's diversity.
The campaign ran during the summer and partnered with the City’s Park/Rec/Marine Bureau to educate residents through a booth at City events and through the use of Street Teams reaching out to residents at the events.
CLIENT
BEMA
YEAR
2021
ROLE
Branding / Art Direction / Design
Overview:
BEMA embarked on a branding journey to establish itself as a trustworthy and transformative entity in facility management and energy efficiency. Their mission was to develop proactive HVAC system management software, offering benefits to building owners and service providers. The project encompassed brand establishment and marketing asset creation.
Solution:
Our solution involved crafting a visual identity system for BEMA, covering materials like business items and an improved GUI. We developed a WordPress website with key sections, serving as a central marketing hub. Marketing collateral, such as e-blasts, factsheets, and case study templates, was designed to drive web traffic. Consistent copywriting was implemented to convey BEMA’s messaging effectively.
Outcome:
The branding positioned BEMA as a trustworthy and transformative industry player. The new identity exudes professionalism and trust. Enhanced GUI improves the user experience. The website effectively engages target audiences. Marketing materials support sales efforts; consistent copywriting reinforces trust and communicates business goals.
CLIENT
John Wayne Airport
YEAR
2019
ROLE
Art Direction / Web Design / UI Design / Print
WEBSITE
2019 Annual Report
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For more than a century, John Wayne Airport has been a good neighbor in Orange County. We The Creative designed and delivered the airport’s 2019 report to detail some of their notable contributions and accomplishments within the community.
Not only does John Wayne Airport provide more than 33,000 valuable jobs, but they are also an exemplar of social responsibility and sustainability – investing in zero-emissions vehicles and recycling more than 92% of materials such as paper, plastic and glass.
Consistent with the goal of celebrating Orange County as a welcoming community and beautiful travel destination, the WTC design team used a contemporary Southern California color palette and style throughout the report. Photos and illustrations keep the “beachy” vibe continuous.
For the interactive version of the annual report, WTC employed unique animations like a sideways scrolling format and playful rollover reveals to emphasize crucial highlights of the year. The site is fully responsive for mobile, and there is a downloadable PDF version, as well. To promote the launch of the report, WTC also developed a postcard and assorted artwork for social media.
CLIENT
City of Lancaster
YEAR
2023
ROLE
Branding / Art Direction / Design
We The Creative (WTC) provided a comprehensive service, developing Visual Identity Templates. These templates, designed with a modern, hi-tech, and friendly aesthetic, are versatile and adaptable for various campaigns and announcements. They cover many topics, including road closures, special events, and community programs. WTC used keywords provided by the client to create a cohesive visual language that is informative and engaging, ensuring a consistent and appealing brand identity across all their communications and marketing materials. The final templates were developed using Adobe Illustrator and Canva, making them easy for the City of Lancaster to use in their promotional efforts.
CLIENT
City of Long Beach: City Manager Office
YEAR
2019
ROLE
Art Direction / Design
We The Creative was responsible for designing and delivering a digital report that summarizes the progress the City of Long Beach made in 2018 on goals and initiatives ranging from public safety to early childhood education. Audiences for the report include current and future citizens of Long Beach, as well as community partners.
We The Creative made sure to emphasize Long Beach’s commitment to ensuring its residents’ quality of life by featuring a clean, engaging layout with bright color blocks and engaging infographics that highlight particularly notable statistics about the city’s development. The report illustrates the city’s rapid growth and improvement, highlighting projects that will contribute to Long Beach’s economic growth for years to come.
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“It’s essential for citizens of any city to see their tax dollars going toward a valuable purpose,” said Joven Orozco, creative director behind the project. “We designed the Year in Review report to demonstrate that in a tangible way for the people who call Long Beach home.”
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CLIENT
John Wayne Airport
YEAR
2018
ROLE
Art Direction / Design / UI Design / Print / Animation
WEBSITE
2017 Annual Report
AWARDS
2018 W3 Awards Gold Winner
As a world-class aviation gateway for business and leisure travel, John Wayne Airport aims to create high-quality annual reports that not only communicate the airport’s value, but also create an engaging and entertaining experience.
That’s why John Wayne Airport once again turned to We The Creative (WTC) to help share their impressive achievements in 2017. Our team has delivered excellent award winning annual reports for John Wayne Airport year after year.
To communicate the many ways John Wayne Airport provides “A Superior Guest Experience from Arrival to Departure,” We The Creative created a fully responsive interactive website experience that featured fun 3D animations and interactive elements, enabling people to pace through the site as they like. The idea was to simulate the arrival and departure from John Wayne Airport, from being greeted by a valet attendant to final take off.
Another element created for the annual report is a brief video message from airport director, Barry Rondinella, which is experienced when the viewer first lands on the website.
A PDF version of the website for those unable to access the video, or simply need a printed version was also created, maintaining the creativity and overall feel of the website experience.
“We The Creative designed an exceptionally creative, clever, and innovative concept for our online digital Annual Report that addressed our objectives to be engaging and fun, while also highlighting our accomplishments and presented the information in a professional manner,” said Marisa Unvert, Communications Manager. “It was a very ambitious project and the agency kept us informed and involved throughout the entire process. We have worked with the team for many years, and they always deliver a unique, quality product.”
CLIENT
City of Santa Monica
YEAR
2014
ROLE
Art Direction / Design / Copywriting / Project Management
We designed a monthly newspaper for print and digital applications. WTC had the privilege of having a significant impact on the design ‘revolution’ rather than a design ‘evolution’ which turned out to be a friendly, fun and uplifting experience.
We also evolved the design for mobile and tablet viewing for a better viewing experience.
CLIENT
City of Long Beach
YEAR
2019
ROLE
Art Direction / Design / Print
The City of Long Beach called upon We The Creative to plan and produce a publication to celebrate the history of their Civic Center, which includes City Hall, Port Administration Building, a main library and a revitalized public park.
This transformative project – located on the site of the former Long Beach Courthouse – is seismically safe and environmentally friendly.
The $520 million Civic Center is possible due to a pioneering public-private partnership between Long Beach and Plenary-Edgemoor Civic Partners. The complex is the linchpin in a revitalized downtown core that serves residents and represents the City of Long Beach’s can-do spirit.
This 52-page, hard-cover book captures the community pride and positive economic impact the Civic Center has brought to Long Beach. It documents the city’s process of adopting a public-private partnership to finance, operate and maintain the Civic Center, while highlighting specific features of the project build.
In developing the book, We The Creative used an effective approach called the “RUN-JOG-WALK” philosophy to condensing and highlighting the most relevant, overarching details. With this method of arranging content, even someone who only skims through can quickly understand and appreciate the accomplishments behind the Civic Center’s development. Then, a “runner” or “jogger” who is intrigued by the engaging presentation might choose to dive in deeper and “walk” through more of the information.
CLIENT
Stanislaus Council of Governments (StanCOG)
YEAR
2022
ROLE
Art Direction / Design
Measure L, a transportation ordinance and spending plan endorsed by an overwhelming 71.95% of Stanislaus County voters in 2016, is aimed at enhancing local streets and roads, facilitating improved connectivity, and alleviating congestion. As the designated local transportation authority overseeing Measure L implementation and funding, StanCOG sought out We The Creative to create a comprehensive report detailing the progress and achievements made in line with the approved expenditure plan.
CLIENT OC Community Resources
YEAR 2021
ROLE Creative Direction / Design / Production
In 2021, Orange County Community Resources made it a top priority to positively influence their community, even in the face of the daunting challenges brought by Covid-19. They embraced the concept of “doors open” as their guiding theme. Within their annual report, each story presented beautifully exemplifies the profound impact of “keeping the door open”.
CLIENT
Bay Area Air Quality Management District
YEAR
2018
ROLE
Art Direction / Web Design / Print Design
WEBSITE
2017 Annual Report
AWARDS
2018 W3 Awards Gold Winner
We The Creative is pleased to present our first work on behalf of Bay Area Air Quality Management District (BAAQMD): a print edition and unique interactive digital experience of the organization’s 2017 Annual Report.
BAAQMD’s mission is to adopt and enforce air pollution regulations across an economically and culturally diverse 9-county Bay Area. It was important that the report convey optimism about the future and redoubled commitment to their science-based mission. We The Creative were tasked with overall strategy, design and development of this report.
We found our inspiration from space-tech design aesthetics, which was a nod to the area’s deep roots in technology. With bold graphic elements throughout, tinted stylized photography, and asymmetric layouts, the report is a progressive, engaging and professional experience that stands out from other annual reports.
The interior layout incorporates We The Creative’s “run/walk/jog” approach, for the ways different people consume information. The report’s asymmetric layout helps readers speed through the content, and the different infographics help make dense information more digestible.
The interactive web report has a responsive design, suited for desktop, tablet and mobile viewing. The landing page allowed the user to scroll through the different sections of the report, from an aerial view, as if you were moving across a map.
CLIENT
County of Orange Waste & Recycling
YEAR
2019
ROLE
Art Direction / Graphic Design
WEBSITE
OCWR 2019 Annual Report
WTC delivered an attractive and educational report with infographics and well-defined texts to complement OCWR’s position as one of the nation's premier solid waste disposal institutions. The rich palette and sharp photos were paramount in ensuring a good reading experience among its audience.
CLIENT
City of Lancaster
YEAR
2021
ROLE
Art Direction / UI Design
We The Creative crafted an eye-catching design that is well thought out. The iconic jack-o-lantern takes the spotlight, along with other popular characters and imagery that brings out the Halloween spirit. These small elements represent the different activities that will take place and at a glance, one would notice the entire layout is a maze - The City of Lancaster’s main attraction for The Haunt at the Hangar. Piecing all these together creates an eerie yet cohesive poster that’s fit for the Halloween season.
CLIENT
County of Orange Waste & Recycling
YEAR
2020
ROLE
Art Direction / Graphic Design
WEBSITE
OCWR 2020 Annual Report
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Orange County Waste and Recycling entrusted We The Creative to design and deliver their 2020 Annual Report, titled "A Year of Pivot and Progress." The report explains the steps OCWR has taken in response to changing regulations in the waste management industry, including their turn to a more sustainable resource recovery model. The design features angled text and graphics that visually symbolize a turning point – a theme that continues throughout the report’s interactive website.
CLIENT
John Wayne Airport
YEAR
2017
ROLE
Art Direction / Design / UI Design / Responsive Design / Video Production
WEBSITE
2016 Annual Report
AWARDS
2017 W3 Awards Gold Winner
2018 W3 Awards Gold Winner
John Wayne Airport has the vision of being a world-class aviation gateway for business and leisure travel. The airport’s 2016 annual report details how they are staying accountable to their goals.
The interactive piece, themed “Flying Reimagined,” tracks the airport’s progress in terminal improvements, safety and security upgrades, environmental impact and overall guest experience. The report, which is optimized for viewing across both desktop and mobile platforms, also includes a full financial snapshot of John Wayne Airport’s reserves and bond ratings.
The progressive design of the report uses color gradients, cinemagraphs and unique navigation to help tell the airport’s success stories over the past year. Visit ocair.com/annualreport to view the 2016 report.
Mesa Water District’s Brand Identity Guideline is a clear set of rules that define every aspect of the district’s brand identity system. All district employees must adhere to these rules, as should vendors, consultants and designers who work with the district.
The Brand Identity Guideline defines every element of Mesa Water District’s brand, including a color palette, typefaces and appropriate use of the district’s logo. The guide also provides
specific instructions about how employees and partners should maintain consistency of the brand’s look, tone and feel across all district communication and marketing pieces, such as publications and reports, letterhead, signage and presentations. For clarity, the Brand Identity Guideline includes visual examples of proper and improper use of each brand component.
“We The Creative met our needs for the rebranding project and brand standards with clean and creative solutions to achieve our communications goals,” said public affairs coordinator for Mesa Water District. “Consistency and integration are key to improving and sustaining public awareness of Mesa Water District’s updated brand and We The Creative went the extra mile to give us outstanding results we can all be proud of.”
CLIENT
CLB Economic Development Department
YEAR
2018
ROLE
Art Direction / Design / UI Design / Print
The City of Long Beach consulted We The Creative to design and deliver a targeted economic development awareness campaign, themed “Limitless Possibilities.”
We The Creative produced a variety of print and online ads, as well as a landing page that highlights Long Beach’s best-known landmarks, such as the Queen Mary, the oceanfront, and the city’s high-rise buildings, to show all the positive elements of Long Beach as more than just a port city.
The objective of this marketing campaign was to showcase Long Beach as a modern, progressive city with ample potential for incoming business opportunities – both new developments and rehabilitation projects – and position themselves as a large, business-friendly marketplace offering many advantages to companies that choose to do business there.
Since its launch in the first half of 2018, the campaign has already been successful in bringing new development projects to Long Beach.
CLIENT
Orange County Transportation Authority
YEAR
2018
ROLE
Art Direction / Design
The Orange County Transportation (OCTA) has long depended on We The Creative as a partner in developing promotional campaigns that get results. For OCTA’s annual Bike Month campaign, We The Creative wanted to capitalize on growing consumer awareness to entice OC residents to abandon their solo commutes and hop on a bike.
We The Creative developed bold, playful materials to promote the events, including posters, social media feeds, and more. There was also a contest offering commuters a chance to win cool bike-related prizes. Combined with a robust presence on social media, all the elements joined together to make the campaign feel like a true movement. Beyond just creating materials, We The Creative took on a consultative role, helping to pull together an experiential component that included fun events, a bike rally, and great prizes.
CLIENT
Orange County Transportation Authority
YEAR
2017
ROLE
Art Direction / Design
Orange County Transportation Authority (OCTA) has an annual “Dump the Pump” promotional campaign to encourage bus ridership. During the weeklong campaign, themed “Ride and Shine,” OCTA offered free rides on the city’s bus system to give people a taste of how public transit offers an easier and stress-free commute to and from work. People could also win prizes by posting on social media with the hashtag #DumpThePumpOC.
The artwork for the 2017 campaign was illustrated, and highlighted iconic Anaheim landmarks such as Angel Stadium and Disneyland. Promotional collateral included posters, flyers, a website banner, landing page and Facebook ads.
CLIENT
City of Lancaster
YEAR
2021
ROLE
Art Direction / UI Design
We The Creative redesigned the City of Lancaster’s 'A Magical BLVD Christmas' logo to have a fresh and jolly look for the Holidays. The City holds a Christmas community event every year so the design details were made to attract attention and highlight the Christmas Spirit.
CLIENT
City of Long Beach: Development Services Department
YEAR
2017
ROLE
Art Direction / Design / UI Design / Print
Many of our government and public-sector clients come to us because they want an “out-of-the-box” approach to their communications but just aren’t sure how to get there. That’s why the City of Long Beach tapped us to create their 2017 annual reports for the second year in a row.
To help Long Beach Development Services highlight their efforts to improve the quality of life for residents, workers, and visitors—and also build excitement about what’s on the horizon for the city—we developed three annual reports, each dedicated to an area of accomplishment.
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
“This year's ‘out-of-the-box’ creative is forward-thinking, risk-taking, and really pushes the boundaries of graphic design for the type of collateral that’s typically produced by the City..."
LONG BEACH DEVELOPMENT SERVICES
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What We Did and How We Did It
We wanted the reports to exude a warm and human feeling, while also captivating readers with a bold visual experience and an elevated feel. We used striking photography, coupled with line art illustrations, to create reports that are not only informative, but also playful and sophisticated.
We did double design-duty, creating digital versions that were optimized for viewing across multiple platforms, along with traditional print versions featuring horizontal fold-out sections for more interactive, lifelike spreads. Readers could only reveal the images by flipping the pages, which created a more unique “discovery” experience and more impact overall.
What Our Client Said About It
The reports have just begun hitting the shelves, and we are already receiving amazing feedback from stakeholders and the community.
CLIENT
City of Long Beach Development Services Department
YEAR
2017
ROLE
Art Direction / Design / UI Design
PDF
A Decade of Affordable Housing
Like so many other large municipalities, the City of Long Beach and its Development Services Department has been challenged to do more, with less, for an increasing number of residents. With over 10 years of experience preserving affordable housing units and advocating on behalf of seniors, vets, the disabled, and at-risk families, the City has made significant accomplishments worth celebrating — but at the same time, there’s so much work to be done.
We The Creative created a report that communicated all of the City’s achievements and showed that the City was a responsible steward of public funding yet there is still a great need for their services.
HERE'S WHAT WE DID:
• Used striking individual portraits and photography to humanize the subjects
• Created bright and airy layouts to convey a feeling of optimism and speed readers through the report
• Designed bold infographics to succinctly convey financial information and statistics
When putting the pieces together, we kept in mind the needs of the 3 different types of information consumers:
1. Runners only look at pictures.
2. Joggers look at pictures, bold headlines, infographics, and/or factoids.
3. Walkers read from cover from cover.
Most people are not walkers. We designed the report to make it easy for the content to be consumed and adopt a run, jog, walk approach for the layout and content.
HERE'S WHAT OUR CLIENT SAID:
“Setting a truly heightened standard for public information pieces and collaterals citywide. Our team is extremely proud to share with constituents and the community.”
CLIENT
Orange County Waste & Recycling
YEAR
2017
ROLE
Art Direction / Web Design
WEBSITE
OC Waste & Recycling Annual Report 2016
AWARDS
2017 W3 Awards Silver Winner
2017 LACP Awards Gold Winner
OCWR, a public agency serving the waste management needs of the residents and businesses of Orange County, sought the experience of local agency We The Creative to develop its first-ever interactive annual report.
The 2016 report, themed “Collaboration in Motion,” combines storytelling, strategic messaging and financial reporting to share the success stories of OCWR over the past year. The agency’s most notable accomplishment was the successful renegotiation of a series of waste disposal agreements that ensured stable rates, provided county and city revenue sharing and enabled full repayment of the county’s bankruptcy debt.
The annual report features videos, animated infographics and animated block transitions between pages. It was created this year as an online report to reflect OCWR’s commitment to environmental stewardship by reducing the need for paper production. In addition to the OC Board of Supervisors, the target audiences included city managers, OC Waste Management Commission members and OCWR staff and customers.
“OC Waste & Recycling took a great leap of faith in endeavoring to create our first-ever digital annual report,” said Ruth Wardwell, OCWR strategic communications manager. “Thanks to the We The Creative team, the project surpassed our expectations. They listened to us and found a creative solution that was in our comfort zone, delivered our messaging with innovation and enabled us to captivate and engage our target audiences.”
CLIENT
Orange County Transportation Authority
YEAR
2017
ROLE
Art Direction / Design
Being a college student is expensive. Tuition, books, fees, housing and meal plans all add up quickly. Getting to and from campus and work can also be pricey, but Orange County Transportation Authority wants students to know that it doesn’t have to be.
Their UPass and CPass programs make it easy and affordable for university and college students to get anywhere they need to be in Orange County, at a fraction of the cost of standard fare prices.
CLIENT
City of Aliso Viejo
YEAR
2014
ROLE
Art Direction / Design
The city provided quick stats of the city so they can focus on what’s important... The City. The simple design lends itself to their no none-sense philosophy of running their city.
CLIENT
Orange County Transportation Authority
YEAR
2018
ROLE
Art Direction / Design
According to the Bureau of Transportation Statistics, there are more than 16.7 million commuters in California, but only 10 percent of them choose to share their ride. The high number of people commuting alone creates more traffic, leading to more air pollution and more commuter time wasted on the road.
Alternative commuting solutions are a simple answer to all these problems, yet many people are not aware of all their options when it comes to ridesharing. That’s why the Orange County Transit Authority annually organizes Rideshare Week – an event that helps generate public awareness surrounding the benefits of alternative commuting solutions such as carpooling, vanpooling, biking, or riding the bus or Metrolink.
The 2018 Rideshare Week theme was “It’s Your Life, Enjoy the Ride.” OCTA reached out to the WTC team to commission a series of eye-catching digital and print marketing pieces, including a landing page, email templates, retractable banners, postcards, posters and ads. The playful campaign includes line art illustrations of animals such as rabbits, bears, sloths and owls doing anthropomorphic things while engaging in ridesharing activities such as carpooling, alongside punny taglines such as “Don’t drive owl by yourself.”
The goal of this year’s design was to go in a different direction from past Transit Week campaigns. By using clean lines and minimal color, the 2018 Transit Week campaign has a sophisticated vibe that still stands out.
CLIENT
John Wayne Airport
YEAR
2017
ROLE
Art Direction / Branding
John Wayne Airport hosted the 2017 summer conference of the Southwest Chapter of the American Association Airport Executives (SWAAAE).
SWAAAE’s membership includes airport representatives largely from the states of California, Arizona and Nevada. The chapter’s purpose is to bring together people representing public-use airports, as well as those who work for the benefit of the aviation industry.
Their conference, held in July in Orange County, was themed “Waves of Chang, Oceans of Opportunity.” The logo for the conference was in shades of blue and orange, and featured a graphic of an airplane flying across a stylized wave.
CLIENT
City of Costa Mesa
YEAR
2017
ROLE
Art Direction
The City of Costa Mesa needed all-new PowerPoint templates in keeping with the city’s established brand standards and personality. These updated templates will lead to greater consistency for the city during official meetings and presentations.
The design team is also developing PDFs for each Costa Mesa government department that will accompany the PowerPoint templates, in colors that coordinate with each department’s role – such as red for the fire department.
CLIENT
Orange County Transportation Authority
YEAR
2017
ROLE
Art Direction / Design
WEBSITE
https://www.octa.net/Bike/Play-It-Safe/
The Orange County Transportation Authority launched a safety campaign to educate drivers, pedestrians and cyclists about the rules of the road.
The digital marketing campaign centered on driving users to a landing page with educational content. To make the campaign more fun, memorable, and engaging, Orange County Transportation Authority used elements of gamification to motivate participation. On the landing page, octa.net/safe, viewers could watch safety videos and play a browser-based retro-style video game to test their safe driving knowledge.
Since the site launched on March 20, the page has received 2,210 page views and 412 users playing the video game.
CLIENT
City of Santa Monica
YEAR
2017
ROLE
Art Direction / Design
AWARDS
W3 Gold Award
WEBSITE
City of Santa Monica Annual Report
Santa Monica is a dynamic & vibrant city, and the goal was to create a report that was the city's equal. A multi-media platform was created for the report utilizing web, video and social components to entice and convey a range of information to a diverse Santa Monica audience that was the distinction for having a civically engaged community. The cornerstone of the piece is a video that features a variety of Santa Monica’s public officials speaking about it’s recent accomplishments.
CLIENT
Orange County Transportation Authority
YEAR
2018
ROLE
Art Direction / Design
The Orange County Transit Authority approached the We The Creative team with a request to develop new email templates for its vanpooling program, which is designed to reduce stress, costs and commute time for employees who travel more than 30 miles daily to and from their Orange County workplaces.
OCTA tasked the team with designing, developing and delivering one email geared toward commuters, which spotlighted the benefits of vanpooling and provided more details on how they could sign up through their companies’ human resources departments.
The team also created a second email template to allow the transit authority to send thank-you messages to employers that have signed up for the program. OCTA provides the vanpooling program to Orange County employers with no-cost implementation.
The overall look and feel of both templates are in line with OCTA’s new vanpool branding, which rolled out earlier this year.
CLIENT
City of Hayward
YEAR
2015
ROLE
Art Direction / Design
AWARDS
2017 GDUSA Award
Economic development is about job creation, stable growth and promoting community assets. The City of Hayward’s economic development division works to promote the assets that distinguish Hayward from other communities, such as its central location, available office sites, civic participation, diversity and outstanding public amenities.
Collateral pieces for the City of Hayward listed the many competitive advantages of doing business in Hayward, such as an educated workforce and a diverse, accessible community. Each piece has a consistent, unifying look and uses the tagline “Rise With Us” and a hashtag, #HaywardUpward.
CLIENT
City of Hayward
YEAR
2017
ROLE
Art Direction / Design
The City of Hayward produced industry-specific brochures for their economic development department.
The brochures encourage businesses to consider doing business in Hayward by promoting the reasons that make the city a competitive place to live, work and do business, such as an educated, tech-savvy workforce.
CLIENT
John Wayne Airport
YEAR
2017
ROLE
Art Direction/Design
John Wayne Airport’s partnership with the Anaheim Ducks organization required creative marketing collateral that would encourage travelers and sports fans alike to look into John Wayne Airport’s non-stop flight services. Jovenville encouraged hockey fans and travelers to enter a drawing to win an all-expenses paid trip to watch the Ducks play in Chicago, Illinois with large posters describing the contest, as well as postcards and luggage tags for further advertising. The full prize included round-trip transportation for two, a two-night hotel stay, and two tickets to the Ducks vs. Blackhawks game on March 9th, 2017.
CLIENT
Orange County Transportation Authority
YEAR
2017
ROLE
Art Direction / Design
Orange County Transportation Authority ran a successful 2017 Bike to Work campaign.
The purpose of the promotion was to bring awareness and change the behavior of how people in Orange County commute to work or other daily destinations. The idea was to create a “tipping point” for people who are considering biking instead of driving, and increase pledges and engagement by 10 percent.
CLIENT
City of Palo Alto
YEAR
2017
ROLE
Art Direction / Design
The City of Palo Alto’s monthly e-newsletter was due for an update to make it more engaging for citizens to read.
The newly redesigned newsletter template follows the city’s brand standards and color palette, and represents a fresher, more exciting way for the people of Palo Alto to receive updates from their mayor. In keeping with Palo Alto’s brand as a high-tech city, the updated template uses an eye-catching video of a sunrise as the header image.
The monthly e-newsletter is a more compelling vehicle for the mayor to share important Palo Alto information with residents, City Council members and other key stakeholders.
CLIENT
John Wayne Airport
YEAR
2017
ROLE
Art Direction/Design
John Wayne Airport (JWA) created a 2018 calendar entirely featuring photos taken by airport passengers. For the 4” x 6”, spiral-bound calendar, JWA asked travelers to tag them in their social media photos of the airport. JWA then selected the pictures that best represented the people’s perspective of airline travel to and from the airport.
The overall goal of the calendar is to create greater awareness about the airport, as well as to help increase passenger engagement on JWA’s social media platforms.
CLIENT
John Wayne Airport
YEAR
2016
ROLE
Art Direction / Design
WEBSITE
John Wayne Airport Annual Report 2015
AWARDS
2017 GDUSA Award
John Wayne Airport (JWA) is particularly proud of the 2015 Annual Report, which demonstrates the airport’s value to the community and features a welcome message from JWA’s new Airport Director, Barry Rondinella. The report also focuses on the ongoing strength of JWA and recent accomplishments in areas that align with Rondinella’s three key goals: maintaining excellent safety and security; offering a superior guest experience; and being a good neighbor to the local communities served.
CLIENT
Orange County Transportation Authority
YEAR
2016
ROLE
Art Direction / Design
The integrated marketing plan for vanpool has two main goals: awareness and conversion. The goal is to create awareness around the vanpool brand for those consumers who don’t know what vanpool is and the other is to incentivize the target audiences so they inquire more about the available vanpool resources. WTC purchased ads based on a consumer demographic profile for the awareness campaign and focused their B2B efforts by reaching out to companies larger than 100 employees in Orange County via email and direct marketing tactics. All efforts are driven to specific landing pages and activity is measured.
CLIENT
City of Santa Monica
YEAR
2015
ROLE
Art Direction / Design
We The Creative was responsible for the discovery, design, development and delivery of collateral for the Pedestrian Bike Safety Campaign in Santa Monica. The campaign aims to provide outreach and awareness for tourists and residents in an attempt to lower the rate of traffic accidents involving bicyclists and pedestrians. The agencies provided Santa Monica with over 24 ads with bike and pedestrian safety messages for buses, 10,000 coasters with safety messages, and 10 slides for hotel’s graphic bulletin boards.
CLIENT
Orange County Transportation Authority
YEAR
2015
ROLE
Art Direction / Design
WEBSITE
2015 Measure M Report
The comprehensive Measure M 2015 report was developed for the Orange County Transportation Authority and provided a thorough and transparent overview of the many accomplishments of OCTA's Measure M - Orange County’s half-cent transportation sales tax.
CLIENT
Orange County Transportation Authority
YEAR
2014
ROLE
Art Direction / Design
OCTA believed it was their duty to educate both motorist and cyclist on safety education when on the road. OCTA’s progressive approach gain much attention & influencing change.
We developed branding, marketing and website design for the City of Santa Monica’s groundbreaking idea. The Wellbeing Project will harness the power of data to provide a shared understanding of our community's strengths and needs, encouraging collaboration among city leaders, local organizations, and residents to improve our collective wellbeing.
Our goal was to inform and inspire the community. Our strategy of having an approachable brand that utilizes infographics to communicate complex ideas quickly provides information to the audience and motivates action.
The overall reaction was positive when launched. All the graphics and metrics are still being used today.
CLIENT
John Wayne Airport
YEAR
2014
ROLE
Art Direction / Design
WEBSITE
John Wayne Airport 2013 Annual Report
John Wayne Airport's (JWA) 2013 Annual Report demonstrates the airport's value to the community through the theme "Impressive from All Angles." The theme was executed by focusing on recent JWA accomplishments in the areas of high-quality air service, safety/security, comfort/convenience and financial strength--and how these achievements positively affect the Orange County community, economy, destinations and partners.
CLIENT
Orange County Transportation Authority
YEAR
2015
ROLE
Art Direction / Design
OCTA’s goal is to develop a cohesive marketing campaign that sells their Youth Bus Passes by appealing to two audiences, the parents and their kids. In collaboration with OCTA, WTC was tasked to produce compelling marketing materials in the way that engages each of the audiences and reverse the decline in youth ridership and revenue.
CLIENT
John Wayne Airport
YEAR
2012
ROLE
Art Direction / Design
WEBSITE
John Wayne Airport 2012 Annual Report
John Wayne Airport's (JWA) 2012 Annual Report, takes a unique approach to highlighting the value John Wayne Airport brings to the community. This theme was executed through the “voice of the customer”—featuring testimonials from real travelers in a professional video format. The wide range of comments and quotes conveys a more personal feel for this year's Annual Report, giving viewers a more human connection to JWA’s value.
The agency arrived at a colorful, creative solution. They created an interactive presentation highlighting six different aspects of JWA’s value—including the airport's ever-growing international services, top-notch traveler convenience, unwavering passenger security, a fiscally conservative business philosophy and local flavor—all wrapped in a gorgeous, award-winning facility. This year's annual report also featured responsive technology, where the website responds to the browser window, whether a desktop computer, a tablet or a smart phone.