We developed branding, marketing and website design for the City of Santa Monica’s groundbreaking idea. The Wellbeing Project will harness the power of data to provide a shared understanding of our community's strengths and needs, encouraging collaboration among city leaders, local organizations, and residents to improve our collective wellbeing.
Our goal was to inform and inspire the community. Our strategy of having an approachable brand that utilizes infographics to communicate complex ideas quickly provides information to the audience and motivates action.
The overall reaction was positive when launched. All the graphics and metrics are still being used today.