City of Hayward
Art Direction / Design
2017 GDUSA Award
Economic development is about job creation, stable growth and promoting community assets. The City of Hayward’s economic development division works to promote the assets that distinguish Hayward from other communities, such as its central location, available office sites, civic participation, diversity and outstanding public amenities.
Collateral pieces for the City of Hayward listed the many competitive advantages of doing business in Hayward, such as an educated workforce and a diverse, accessible community. Each piece has a consistent, unifying look and uses the tagline “Rise With Us” and a hashtag, #HaywardUpward.