CLB Economic Development Department
Art Direction / Design / UI Design / Print
The City of Long Beach consulted We The Creative to design and deliver a targeted economic development awareness campaign, themed “Limitless Possibilities.”
We The Creative produced a variety of print and online ads, as well as a landing page that highlights Long Beach’s best-known landmarks, such as the Queen Mary, the oceanfront, and the city’s high-rise buildings, to show all the positive elements of Long Beach as more than just a port city.
The objective of this marketing campaign was to showcase Long Beach as a modern, progressive city with ample potential for incoming business opportunities – both new developments and rehabilitation projects – and position themselves as a large, business-friendly marketplace offering many advantages to companies that choose to do business there.
Since its launch in the first half of 2018, the campaign has already been successful in bringing new development projects to Long Beach.