Orange County Transportation Authority
Art Direction / Design
The Orange County Transportation Authority launched a safety campaign to educate drivers, pedestrians and cyclists about the rules of the road.
The digital marketing campaign centered on driving users to a landing page with educational content. To make the campaign more fun, memorable, and engaging, Orange County Transportation Authority used elements of gamification to motivate participation. On the landing page, octa.net/safe, viewers could watch safety videos and play a browser-based retro-style video game to test their safe driving knowledge.
Since the site launched on March 20, the page has received 2,210 page views and 412 users playing the video game.