Orange County Transportation Authority
Art Direction / Design
The Orange County Transit Authority approached the We The Creative team with a request to develop new email templates for its vanpooling program, which is designed to reduce stress, costs and commute time for employees who travel more than 30 miles daily to and from their Orange County workplaces.
OCTA tasked the team with designing, developing and delivering one email geared toward commuters, which spotlighted the benefits of vanpooling and provided more details on how they could sign up through their companies’ human resources departments.
The team also created a second email template to allow the transit authority to send thank-you messages to employers that have signed up for the program. OCTA provides the vanpooling program to Orange County employers with no-cost implementation.
The overall look and feel of both templates are in line with OCTA’s new vanpool branding, which rolled out earlier this year.