City of Long Beach: Development Services Department
Art Direction / Design / Print / UI Design
With a rich history and ever-growing community, the City of Long Beach features the best of modern and historical structures in California. We The Creative (WTC) was sought after by the City of Long Beach Development Services department to prepare the 2018 Year in Review Cultural Heritage, Downtown Plan Update, and Planning Commission reports.
The theme for the report was "A Bright Future", depicting CLB’s vision for their future, as a "remarkable transformation of the city". A bright, neon pastel color palette along with light and airy layouts, and boldly colorized covers all came together to create an alluring, inspirational report.
The reports incorporated WTC’s philosophy of run, jog, walk. Utilizing information graphics, pull quotes, and factoids create a hierarchy of information for a better experience for all types of readers.
“We The Creative has once again impressed with a bold, forward-looking design concept that pushes the envelope for our annual reports,” said Chelsey Finegan. “These reports artfully illustrate the efforts of our department, and commissions and take readers on a visual journey of Building a Better Long Beach – a journey that is progress."