We The Creative aims to demonstrate their strategic approach to enhancing the City of Visalia's reputation as an employer of choice and a desirable place to live. By emphasizing the positive aspects of working for the City and residing in Visalia, their goal is to instill a sense of pride among residents and workers while advancing recruitment success in a competitive landscape.
The new brand, crafted by We The Creative, will be flexible and adaptable, catering to various departments and municipal functions, and will resonate authentically with citizens, employees, and community groups. Through creative elements such as design concepts, messages, taglines, and wordmarks, We The Creative will support the overall brand initiative and contribute to the city's continued success and growth.