For OCTA’s Rideshare Week 2024 campaign, we leaned into a bold, inclusive, and highly engaging visual direction that celebrates the diverse commuting community of Orange County. The campaign centered on a dynamic illustration style featuring a cast of vibrant, stylized characters representing a wide range of commuters—bus riders, vanpoolers, cyclists, and carpoolers alike. This playful yet modern approach made the campaign instantly recognizable across print, digital, and social platforms.
Anchored by the theme “Happy Commuting!”, the campaign encouraged participants to pledge online for a chance to win a “Happy Commuter Kit.” Our creative execution included:
A large format street ad
Instagram story and feed ads
A landing page design
Branded commuter incentives
Custom character stickers and digital assets
Together, this campaign created a strong emotional connection with the audience, positioning OCTA as a commuter-friendly, community-driven agency while driving awareness and participation in Rideshare Week.