We The Creative is partnering with the Orange County Transportation Authority (OCTA) to lead the creative direction, design, and delivery of the 2025 Bike Month Campaign. Building on the success of the 2024 campaign—which saw a threefold increase in pledges and strong rally attendance—this year’s effort will center around e-bike safety, increased participation, and continued community engagement.
The campaign will include a refreshed theme and visual identity, digital and print collateral, and a fully integrated marketing rollout across social, email, web, and in-person touchpoints. Our work spans concept to completion and aims to position biking—especially e-biking—as a practical, safe, and enjoyable transportation alternative in Orange County.
The ultimate goal: get more residents to pledge, participate, and pedal.