CLIENT
City of Palo Alto
YEAR
2017
ROLE
Art Direction / Design
The City of Palo Alto’s monthly e-newsletter was due for an update to make it more engaging for citizens to read.
The newly redesigned newsletter template follows the city’s brand standards and color palette, and represents a fresher, more exciting way for the people of Palo Alto to receive updates from their mayor. In keeping with Palo Alto’s brand as a high-tech city, the updated template uses an eye-catching video of a sunrise as the header image.
The monthly e-newsletter is a more compelling vehicle for the mayor to share important Palo Alto information with residents, City Council members and other key stakeholders.