CLIENT
BEMA
YEAR
2021
ROLE
Branding / Art Direction / Design
Overview:
BEMA embarked on a branding journey to establish itself as a trustworthy and transformative entity in facility management and energy efficiency. Their mission was to develop proactive HVAC system management software, offering benefits to building owners and service providers. The project encompassed brand establishment and marketing asset creation.
Solution:
Our solution involved crafting a visual identity system for BEMA, covering materials like business items and an improved GUI. We developed a WordPress website with key sections, serving as a central marketing hub. Marketing collateral, such as e-blasts, factsheets, and case study templates, was designed to drive web traffic. Consistent copywriting was implemented to convey BEMA’s messaging effectively.
Outcome:
The branding positioned BEMA as a trustworthy and transformative industry player. The new identity exudes professionalism and trust. Enhanced GUI improves the user experience. The website effectively engages target audiences. Marketing materials support sales efforts; consistent copywriting reinforces trust and communicates business goals.