Bay Area Air District
YEAR
2025
ROLE
Art Direction / Design / Visual Identity / Messaging Framework
PROJECT
Rebrand
We The Creative (WTC) led the rebranding and renaming initiative for the Bay Area Air Quality Management District, now known as the "Air District." Our role encompassed developing a cohesive visual language, conducting a brand audit, and helping to redefine the organization’s identity. Key deliverables include a logo redesign, messaging framework, and tailored creative elements for target audiences. We provided essential assets such as stationery, email signatures, social media templates, promotional items, and web designs, all supported by a robust strategic development plan.
Throughout this process, we emphasized the Air District’s core values of excellence, leadership, collaboration, dedication, and equity. The rebrand ensures that the new name and visual identity resonate with both internal and external communities, guiding the organization towards its future goals with a long-term implementation roadmap.