CLIENT
Bay Area Air District
YEAR
2024
ROLE
Art Direction / Design / Web Design / Print Design
WEBSITE
Annual Report
For the 2024 Annual Report, the Bay Area Air District partnered with We The Creative to produce both an interactive digital experience and a companion PDF, united under the theme “Looking Forward.” Inspired by the imagery of a classic viewfinder, the design invites audiences to explore the District’s most impactful moments of collaboration, while also framing the vision for the future.
The homepage sets a conceptual stage, using layered visuals and bold transitions to convey perspective and momentum. Interior pages adopt a cleaner, more structured approach to highlight data, milestones, and stories with clarity and authority. Together, the formats create a seamless experience, where imagination meets accountability.
Through this report, the Air District continues its tradition of innovation in environmental storytelling, making progress tangible for communities while reinforcing its long-standing commitment to clean air for all.