CLIENT
Bay Area Air Quality Management District
YEAR
2020
ROLE
Art Direction / Design
WEBSITE
Annual Report
With the theme, "Adapting To Change", The Bay Area Air Quality Management District (BAAQMD) partnered with We The Creative to develop a contemporary 2020 print and digital annual report .
The objective of every annual report is to outdo previous reports by creating something fresh and in tune with the current environment. WTC and BAAQMD executed this by providing the readers an imaginative, horizontal scroll experience where a single line animates throughout each webpage connecting all efforts of 2020.
Despite the challenges brought by the COVID-19 pandemic and the massive wildfires, WTC ensured to reflect BAAQMD's innovative initiatives and themes to inspire people to adopt a more environmentally oriented mindset.