CLIENT
Bay Area Air Quality Management District
YEAR
2018
ROLE
Art Direction / Web Design / Print Design
WEBSITE
2017 Annual Report
AWARDS
2018 W3 Awards Gold Winner
We The Creative is pleased to present our first work on behalf of Bay Area Air Quality Management District (BAAQMD): a print edition and unique interactive digital experience of the organization’s 2017 Annual Report.
BAAQMD’s mission is to adopt and enforce air pollution regulations across an economically and culturally diverse 9-county Bay Area. It was important that the report convey optimism about the future and redoubled commitment to their science-based mission. We The Creative were tasked with overall strategy, design and development of this report.
We found our inspiration from space-tech design aesthetics, which was a nod to the area’s deep roots in technology. With bold graphic elements throughout, tinted stylized photography, and asymmetric layouts, the report is a progressive, engaging and professional experience that stands out from other annual reports.
The interior layout incorporates We The Creative’s “run/walk/jog” approach, for the ways different people consume information. The report’s asymmetric layout helps readers speed through the content, and the different infographics help make dense information more digestible.
The interactive web report has a responsive design, suited for desktop, tablet and mobile viewing. The landing page allowed the user to scroll through the different sections of the report, from an aerial view, as if you were moving across a map.
