OCWR, a public agency serving the waste management needs of the residents and businesses of Orange County, sought the experience of local agency We The Creative to develop its first-ever interactive annual report.
The 2016 report, themed “Collaboration in Motion,” combines storytelling, strategic messaging and financial reporting to share the success stories of OCWR over the past year. The agency’s most notable accomplishment was the successful renegotiation of a series of waste disposal agreements that ensured stable rates, provided county and city revenue sharing and enabled full repayment of the county’s bankruptcy debt.
The annual report features videos, animated infographics and animated block transitions between pages. It was created this year as an online report to reflect OCWR’s commitment to environmental stewardship by reducing the need for paper production. In addition to the OC Board of Supervisors, the target audiences included city managers, OC Waste Management Commission members and OCWR staff and customers.
“OC Waste & Recycling took a great leap of faith in endeavoring to create our first-ever digital annual report,” said Ruth Wardwell, OCWR strategic communications manager. “Thanks to the We The Creative team, the project surpassed our expectations. They listened to us and found a creative solution that was in our comfort zone, delivered our messaging with innovation and enabled us to captivate and engage our target audiences.”
It is accessible at http://bos.ocgov.com/ocwr
John Wayne Airport (JWA) is particularly proud of the 2015 Annual Report, which demonstrates the airport’s value to the community and features a welcome message from JWA’s new Airport Director, Barry Rondinella. The report also focuses on the ongoing strength of JWA and recent accomplishments in areas that align with Rondinella’s three key goals: maintaining excellent safety and security; offering a superior guest experience; and being a good neighbor to the local communities served.
To see the live report, log on towww.ocair.com/annualreport.
The integrated marketing plan for vanpool has two main goals: awareness and conversion. The goal is to create awareness around the vanpool brand for those consumers who don’t know what vanpool is and the other is to incentivize the target audiences so they inquire more about the available vanpool resources. WTC purchased ads based on a consumer demographic profile for the awareness campaign and focused their B2B efforts by reaching out to companies larger than 100 employees in Orange County via email and direct marketing tactics. All efforts are driven to specific landing pages and activity is measured.
The comprehensive Measure M 2015 report was developed for the Orange County Transportation Authority and provided a thorough and transparent overview of the many accomplishments of OCTA's Measure M - Orange County’s half-cent transportation sales tax.
OCTA believed it was their duty to educate both motorist and cyclist on safety education when on the road. OCTA’s progressive approach gain much attention & influencing change.
John Wayne Airport's (JWA) 2013 Annual Report demonstrates the airport's value to the community through the theme "Impressive from All Angles." The theme was executed by focusing on recent JWA accomplishments in the areas of high-quality air service, safety/security, comfort/convenience and financial strength--and how these achievements positively affect the Orange County community, economy, destinations and partners.
Delivering high-quality water to Anaheim residents and businesses has been a core responsibility of the City of Anaheim Public Utilities Department for more than 125 years. The department’s 2016 Water Quality Report is an interactive PDF that includes turning pages and a modular page layout.
The water quality report includes information for citizens on how the department conducts water quality tests, as well as the levels of contaminants typically found in drinking water and how the department makes water from various sources safe for public consumption.
Both English and Spanish versions of the report are available on Anaheim Public Utilities’ website at anaheim.net.
OCTA’s goal is to develop a cohesive marketing campaign that sells their Youth Bus Passes by appealing to two audiences, the parents and their kids. In collaboration with OCTA, WTC was tasked to produce compelling marketing materials in the way that engages each of the audiences and reverse the decline in youth ridership and revenue.
Santa Monica is a dynamic & vibrant city, and the goal was to create a report that was the city's equal. A multi-media platform was created for the report utilizing web, video and social components to entice and convey a range of information to a diverse Santa Monica audience that was the distinction for having a civically engaged community. The cornerstone of the piece is a video that features a variety of Santa Monica’s public officials speaking about it’s recent accomplishments.
We The Creative launched a fun and engaging campaign to promote the anniversary. The discovery and design phases led to effective strategies to reach out to area residents and animate them for the festivities. By the time development was completed, the process had resulted in colorful and exciting artwork and targeted messaging for multiple platforms. These designs created a party atmosphere while celebrating the diversity and history of this vibrant community. It also led to the tagline for the event, “Make History While You Celebrate It,” which gave residents a memorable call to action.
We the Creative then deployed this bold and fresh campaign and captured the attention of area residents with bus posters, flyers, event signage, as well as online and print ads.
The success of the campaign and the “60 and Fabulous” celebration not only gave all attendees 3 days of music, food and art, but it provided the whole community of Costa Mesa with a source of civic pride.
The city provided quick stats of the city so they can focus on what’s important... The City. The simple design lends itself to their no none-sense philosophy of running their city.
In 2005 our parent company Jovenville celebrated its 10th successful year as a business specializing in consumer brands. It was an interesting time. The housing market, stock market and consumer sales were underperforming: all signs pointing to the beginning of a recession. Although consumer confidence was still optimistic, we felt it was time to focus our efforts on winning government contracts to subsidize the anticipated slow for creative services in the consumer sector. In 2006, we were awarded our first contract from the City of Irvine to create their annual report. It was a huge success. Orange County Transportation Authority, Los Angeles World Airports, John Wayne Airport, and many others shortly followed. And five years later, we are still in the employ of many of these clients – because they’ve seen the rewards of our work.
With every new client it’s customary to find out why we were considered and eventually selected. To our surprise, many of the public sector clients mentioned our experience in the private sector, specializing in consumer products, and, more importantly, our unique creative processes to develop compelling messages, campaigns and brands.
We’ve adapted many of our key processes from the private sector to help public sector companies build meaningful, impactful connections with their audience, stakeholders and community. It’s a strategy that’s paying off for both Jovenville and our clients: currently, private sector assignments and billings make up more than half of our work. So the natural transition is to create a new company, We The Creative, which only focuses on public sector work.
We were responsible for the design and development of several annual reports.
John Wayne Airport's (JWA) 2012 Annual Report, takes a unique approach to highlighting the value John Wayne Airport brings to the community. This theme was executed through the “voice of the customer”—featuring testimonials from real travelers in a professional video format. The wide range of comments and quotes conveys a more personal feel for this year's Annual Report, giving viewers a more human connection to JWA’s value.
The agency arrived at a colorful, creative solution. They created an interactive presentation highlighting six different aspects of JWA’s value—including the airport's ever-growing international services, top-notch traveler convenience, unwavering passenger security, a fiscally conservative business philosophy and local flavor—all wrapped in a gorgeous, award-winning facility. This year's annual report also featured responsive technology, where the website responds to the browser window, whether a desktop computer, a tablet or a smart phone.
We were responsible for the design and development of the 2013 annual report. The entire report was a PDF. The first page worked as a table of contents as well as a main menu that was accessible from any of the content pages.