Orange County Transportation Authority
Art Direction / Design
Orange County Transportation Authority (OCTA) has an annual “Dump the Pump” promotional campaign to encourage bus ridership. During the weeklong campaign, themed “Ride and Shine,” OCTA offered free rides on the city’s bus system to give people a taste of how public transit offers an easier and stress-free commute to and from work. People could also win prizes by posting on social media with the hashtag #DumpThePumpOC.
The artwork for the 2017 campaign was illustrated, and highlighted iconic Anaheim landmarks such as Angel Stadium and Disneyland. Promotional collateral included posters, flyers, a website banner, landing page and Facebook ads.