Orange County Transportation Authority
Art Direction / Design
The Orange County Transportation (OCTA) has long depended on We The Creative as a partner in developing promotional campaigns that get results. For OCTA’s annual Bike Month campaign, We The Creative wanted to capitalize on growing consumer awareness to entice OC residents to abandon their solo commutes and hop on a bike.
We The Creative developed bold, playful materials to promote the events, including posters, social media feeds, and more. There was also a contest offering commuters a chance to win cool bike-related prizes. Combined with a robust presence on social media, all the elements joined together to make the campaign feel like a true movement. Beyond just creating materials, We The Creative took on a consultative role, helping to pull together an experiential component that included fun events, a bike rally, and great prizes.