City of Santa Monica
Art Direction / Design
We The Creative was responsible for the discovery, design, development and delivery of collateral for the Pedestrian Bike Safety Campaign in Santa Monica. The campaign aims to provide outreach and awareness for tourists and residents in an attempt to lower the rate of traffic accidents involving bicyclists and pedestrians. The agencies provided Santa Monica with over 24 ads with bike and pedestrian safety messages for buses, 10,000 coasters with safety messages, and 10 slides for hotel’s graphic bulletin boards.