In 2005 our parent company Jovenville celebrated its 10th successful year as a business specializing in consumer brands. It was an interesting time. The housing market, stock market and consumer sales were underperforming: all signs pointing to the beginning of a recession. Although consumer confidence was still optimistic, we felt it was time to focus our efforts on winning government contracts to subsidize the anticipated slow for creative services in the consumer sector. In 2006, we were awarded our first contract from the City of Irvine to create their annual report. It was a huge success. Orange County Transportation Authority, Los Angeles World Airports, John Wayne Airport, and many others shortly followed. And five years later, we are still in the employ of many of these clients – because they’ve seen the rewards of our work.
With every new client it’s customary to find out why we were considered and eventually selected. To our surprise, many of the public sector clients mentioned our experience in the private sector, specializing in consumer products, and, more importantly, our unique creative processes to develop compelling messages, campaigns and brands.
We’ve adapted many of our key processes from the private sector to help public sector companies build meaningful, impactful connections with their audience, stakeholders and community. It’s a strategy that’s paying off for both Jovenville and our clients: currently, private sector assignments and billings make up more than half of our work. So the natural transition is to create a new company, We The Creative, which only focuses on public sector work.