We The Creative launched a fun and engaging campaign to promote the anniversary. The discovery and design phases led to effective strategies to reach out to area residents and animate them for the festivities. By the time development was completed, the process had resulted in colorful and exciting artwork and targeted messaging for multiple platforms. These designs created a party atmosphere while celebrating the diversity and history of this vibrant community. It also led to the tagline for the event, “Make History While You Celebrate It,” which gave residents a memorable call to action.
We the Creative then deployed this bold and fresh campaign and captured the attention of area residents with bus posters, flyers, event signage, as well as online and print ads.
The success of the campaign and the “60 and Fabulous” celebration not only gave all attendees 3 days of music, food and art, but it provided the whole community of Costa Mesa with a source of civic pride.